shift in marketing reality

Lots of talk in church world about positives and negatives of marketing & branding. This video piece reminds us that yes, we have a message to advertise as well. And we must understand how communication has changed.

If we’re still sending messages the same as 30 years ago, even 5 or 10 years ago, they’re not going to reach people.
Scholz & Friends: “Dramatic shift in marketing reality” from Michael Reissinger on Vimeo.

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