I pre-ordered this book several months ago and was very happy when it arrived last week!
I read it straight through in 2 days. I’ve been reading Kem’s blog for a couple years and wonder at times if I’m supposed to be in church communications full time. I share her passion for helping the church get out of the way of itself and communciating its life changing message.
Here are my highlights:
Many of us live day to day in a stressed-out, over-committed, over-extended survival mode. We simply don’t have the margin for more, but we’re looking for answers that will make a real difference in our lives.
Churches should make it easy to find those answers. But too often churches just add to the confusion.
When we’re too overloaded, we shut down, stop listening, and move on because more is not better.
People know they need something more but have stopped turning to the church for answers because its methods and language are clumsy and difficult.
The Sunday edition of the New York Times carries more information than the average 19thcentury citizen accessed his entire life.
Stick to the point. It’s hard to recognize our own excess.
In the past, mass marketing reached a captive audience. It was easy to do with only three network TV channels, no internet, email, satellite radio, cable TV or TiVo. Now, mass marketing doesn’t reach the masses because the masses are spread out and tuning out. People are ignoring sterilized marketing copy and looking for recommendations from their friends.
The BBC claims the addictive nature of web browsing can leave you with an attention span of nine seconds – the same as a gold fish. Our brain rewires itself based on how we use it. Generations of people are developing the habit of not concentrating.
The Internet isn’t making us dumb; it’s making us different.
In the past, we had to create the space to log on to enhance our learning and social networks. Now, we need to create the space to log off to do the same.
Buy the book here. Do it. Very practical & necessary.
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